Be a Force of Beauty

No surprise to anyone who knows me, I am a die-hard Bare Escentuals fan. Once I stared using it in 2007, I have not turned back to liquid foundation and have become a loyal customer to this amazing brand. One thing I am excited about is the new campaign for Bare Escentuals; Be a Force of Beauty. The concept and way the campaign came together is unheard of. In a summary; Pretty is, Beauty does.

In a recent post in the New York Times, the news of this broke and made many women excited for this groundbreaking campaign. Leslie Blodgett, the executive chairman of Bare Escentuals, is a woman that many women, including myself, respect. She is someone who not only has made amazing products for us women, but is starting an extensive campaign to show people everywhere that pretty is nice but beauty is what we do. In this groundbreaking experience, the company sought out to find models for this campaign...blindly! How many cosmetics companies do you know that would cast models behind a wall and select them without ever seeing there face? The reason for this is because beauty, to them, is more than a pretty face. It is about what you do that makes a person beautiful. It's not just about the makeup. It's about you.

What I'm most excited about is the actual photos for this campaign. In a world where people everywhere are airbrushed beyond recognition, they are advertising and marketing themselves across the world without airbrushing any of their models that will be representing Bare Escentuals. This, to me, is unbelievably groundbreaking. People everywhere look at magazines, celebrities, and billboards and see these "women" that represent beauty. Yet, the airbrushing alone puts them in this unattainable category that no amount of makeup, gym memberships, and cosmetic surgery could ever obtain. What kind of message are these companies sending to women and young girls, and even men? Some men look at these celebrities and think this is what they really look like. How is a woman ever supposed to measure up to that?

This non-airbrushing campaign is something that these cosmetics companies should have done years ago, and I am so happy that it was Bare Escentuals that grabbed this bull by the horns. They are showing people everywhere that beauty is more than a pretty face and a blank set of eyes behind a camera. Beauty is what you do. I'm so excited to see this campaign unfold. Kudos, Leslie, and the whole Bare Escentuals team!